Hi. I’m Siray.

Hi. I’m Siray.

A design lead, a yogi & community lover.

With 10+ years experience,I specialise in scalable, accessible, data-driven design, strategic thinking, and team growth. Currently leading design team and growth area at Medibank. Previously designed for the e-marketplace Envato.

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Vision design to reduce join effort by 40% & increase team efficiency by 20%

Medibank.com.au vision 2027

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Transform the digital comparison experience to 21% higher customer confidence

Better comparison, confident purchase

Decreases complaints by 4000 & reduced members lapse rate by 30%

Smooth onboard & instant benefits (coming soon)

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Create a product from 0 to 1 to improve upload experience by 15% & reduce support cost by 12%

Envato Photo Management Portal

My unique selling point

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Strategic thinking

Driving business impact through design.
Increased join conversion 5.3% (+$110K/year), cut digital join time 40%, and boosted NPS at Medibank.

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Scalable, data-driven, with elegant interaction

Crafting seamless, high-impact SaaS experiences.
Designed intuitive, data-powered tools at Envato—Photo Management Tool cut support tickets 10% (30K/year savings), and data dashboards drove 10% revenue growth.

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Team growth & community

Building high-performing design teams.
Led 5 Senior Designers, boosting design efficiency 15%, securing promotions, and improving cross-team collaboration 20% with 30/60/90.

Siray li

Thank you for stopping by.

If you’re up for collaborating on impactful design

—or just want to chat about design or yoga—let’s connect.

Email me

Siray li

Thank you for stopping by.

If you’re up for collaborating on impactful design

—or just want to chat about design or yoga—let’s connect.

Email me

Siray li

Thank you for stopping by.

If you’re up for collaborating on impactful design

—or just want to chat about design or yoga—let’s connect.

Email me

Siray li

Thank you for stopping by.

If you’re up for collaborating on impactful design

—or just want to chat about design or yoga—let’s connect.

Email me